Baldor Electric Company
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Mission Statement

Our mission is to be the best (as determined by our customers)
marketers, designers and manufacturers of industrial electric motors,
drives and mechanical power transmission products

Taking care of our customers safely

From our home office
in Fort Smith, Arkansas,
we support the sales
offices/warehouses that
stock Baldor products
worldwide, selling to
distributors and original
equipment manufacturers
in more than 70 countries.
Baldor products are
available from 50 sales
offices/warehouses in
North America and 26
offices serving
international markets.
These products are
produced at 26 plants
in the US, Canada, England,
Mexico and China.

  Baldor Electric Company family of products

Quality Policy

Quality begins and ends with each person
at Baldor. We will continually improve
quality to provide our customers better
value (as determined by our customers)
than any of our competitors.

Customer satisfaction demands us to
assure that overall quality, and reliability
continually improves. Each employee is
personally responsible and is required to
take ownership of his or her work, job,
or service provided.

Quality Statement

Our quality objective is to support
our goals and our quality system
in meeting the requirements of
customers by delivering
defect-free products and services
to them on-time. To do this we
must accept ownership of our
work and participate in activities
to continuously improve value.

Value Formula
Baldor Electric Company Value Formula

Many years ago customers told us there are four areas (quality, service, cost and time) that contribute equally to their perception of Value. Value is the worth a customer puts on a product or service we offer, and it's what he's willing to pay for. It's a formula each employee is trained on, and it's incorporated into everything we do.

We want to increase Quality and Service in order to raise perceived Value in the customers' mind. Customers perceive quality based on products that meet or exceed specific requirements. Perceived service is about how well we take care of customers - our availability, our accuracy and our responsiveness.

We want to decrease Cost and Time in order to also raise the perceived Value. The true cost of a product goes far beyond its purchase price. Total cost of ownership is measurable and includes not only the purchase price but also operational, downtime and repair costs over the life of the product. Time is also measurable. It's important to always have a sense of urgency when dealing with a customer whether manufacturing a product, making a shipment, returning a call or or delivering information.